MARKETING AND E-COMMERCE MANAGER JOB POSTING
Job Title: Marketing and E-Commerce Manager
Location: Bali, Indonesia
Industry: Real Estate & Hospitality
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Job Description:
We are a well-established and growing company in the real estate and hospitality industry in beautiful Bali. We are seeking a dynamic and experienced Marketing and E-Commerce Manager to join our team. This position plays an important role in managing and ensuring the achievement of the company's revenue targets. As a key member of our team, you will lead and be responsible for, crafting and implementing creative marketing strategies and maintaining excellent relationships in the high-end real estate market and influential clientele and brands.
Responsibilities:
Leadership
- Plan, update, and maintain sales visit schedules and achieve daily targets or KPI’s for Marketing and E-Commerce effectively.
- Develop and execute Marketing and E-Commerce strategies to meet and exceed revenue targets for luxury real estate properties.
- Conduct regular Marketing and E-Commerce meetings and performance evaluations to track progress and provide guidance for improvement.
- Responsible for analyzing marketing opportunities, developing strategies, plans, and presentations to drive bookings, revenue and promote the properties in the market.
- Promote the property at every relevant opportunity to maximize sales revenue.
- Responsible for overseeing all Marketing and E-Commerce databases and platforms ensuring and troubleshooting all systems for smooth ongoing operations.
- Possess a global outlook for the audience and clientele targets.
- Responsible for accounts under his/her management, including managing and renewing contracts, updating all digital property profiles, website, achieving key performance indicators, Marketing and E-Commerce targets, and maintaining in-depth knowledge of the property and its services.
Marketing and E-Commerce
- Create and implement comprehensive marketing plans to promote luxury properties effectively.
- Responsible for developing advertising and promotional material, content, and campaigns for the property portfolio and keeping up to date with market trends. Identify new opportunities, customer interests, or unique aspects of the property to increase occupancy and exposure.
- Utilize market research and analysis to identify target audiences and refine marketing campaigns for maximum impact.
- Responsible for all offline and digital platforms, including website, social accounts, print advertisements.
- Produce high-quality promotional and brand materials, including brochures, virtual tours, videos, blogs, press releases, and digital content.
- Stay up-to-date with current market trends, luxury property developments, and industry best practices.
- Conduct competitive analysis and identify opportunities for differentiation and growth within the luxury real estate market. Monitor competitors' rate strategies, account penetration, and marketing activities to maintain a competitive edge.
- Continuously monitor, assess, and alert the team of any changes in marketing, sales, and property marketing performance and develop regular reports to update upper management as required.
- Serve as a model copywriter across all promotional and brand copy, consistent with the tone and mission of our company. Write clean, concise, and well-polished copy targeting the appropriate audience.
- Measure and improve content and website performance on an ongoing basis; create reports utilizing Google Analytics, HubSpot, and social media analytics tools. Drive and develop digital and offline campaigns to enhance the property's reach and exposure to boost sales directly.
Client Relationship and Partnership Management
- Cultivate strong relationships and partnerships with high-net-worth individuals, brands, travel agents, stakeholders, digital collaborators or influencers, and local media to generate leads and foster repeat business.
- Provide exceptional customer service and personalized attention to clients throughout the selling and collaborating process.
- Act as a brand ambassador, representing the company at industry events, conferences, and networking opportunities and liaising with partnerships
- Verify new business leads, brands, partnerships, and relevant accounts aligned with property regularly and produce reports to upper management with recommendations and proposals.
Financial Management
- Collaborate with finance and operations teams to develop budgets and financial forecasts for the marketing and event budgets.
- Develop regular budget reporting and propose best recommendations based on budget restrictions.
- Monitor and analyze sales data, marketing ROI, and other key performance metrics to make data-driven decisions.
Requirements:
- Bachelor’s Degree
- A proven Marketing portfolio with at least 5 years of experience (ideally in the hotel, tourism, or events industry).
- Minimum 5 years of E-Commerce experience or at least 5 years of experience in a similar capacity with proven records
- A high degree of professionalism with a strong understanding of global markets and business acumen
- Solid knowledge of standard practices for rooms (corporates, travel agents) as well as food & beverage products and hospitality services
- Excellent reading, writing, and oral proficiency in the English language
- Proficient in MS Excel, Word, & PowerPoint, Wordpress, Canva, Adobe, Search Engine Optimization (SEO), Pay Per Click (PPC), Content Management Systems (CMS), and Social Media campaigns and other design or digital platforms.
- Competent with content creation and social media skills
- Strong leadership, interpersonal skills, computing, and analytical skills
- Ability to multitask and work well in a fast-paced and dynamic work environment
- A team player, self-starter, and results-driven
Application Process:
Interested candidates should submit their resume, a cover letter outlining their relevant experience or portfolio, and contact details for two professional references. Applications will be reviewed on a rolling basis until the position is filled.
Our company is an Equal Opportunity Employer committed to create a team that represents a variety of backgrounds, perspectives, and skills.
Note: Due to our high volume of applications, only shortlisted candidates will be contacted.
https://instagram.com/alegriadelavida.bali?igshid=MzRlODBiNWFlZA==please visit our Instagram page
Join our team and help us continue to thrive in one of the world's most stunning destinations!
Job Type: Full-time
Ability to commute/relocate:
- Badung: Reliably commute or planning to relocate before starting work (Required)
