Media Buyer Responsibilities:
- Conducting market research and analysing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
- Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
- Proofreading advertising material before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns.
- Negotiating with advertising sales agents to ensure the most cost-effective deal structures.
- Managing budgets and monitoring campaigns costs and ROI metrics.
- Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
- Building and maintaining a network of advertising agents and broadcasting networks.
- Monitoring audience and media trends, practices, and new technologies.
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Media Buyer Requirements:
- Bachelor's degree in advertising, marketing, communications, or similar.
- Minimum of three years of experience as a media buyer or similar.
- Exceptional organisational and project management skills.
- Excellent financial skills and the ability to manage large budgets.
Job Type: Full-time
Pay: Rs50,000.00 - Rs100,000.00 per month
Ability to commute/relocate:
- Islamabad: Reliably commute or planning to relocate before starting work (Required)
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